This story was updated with a comment from TikTok. So I want those three groups to be aligned.” If I learned anything from 15 years, doing this, when those three groups get aligned, really amazing things happen. “That depends on what the three populations here do: the creators, the audience and the platform. “So what are we going to do? I don’t know,” he said. He said competing platforms for creators, like YouTube Shorts and Instagram Reels, could prompt some action from TikTok, adding that he currently makes more from Instagram Reels than he does on TikTok even though he gets more views on TikTok. Green said creators need to work together and speak out about the issue. This is the economic engine that drove YouTube forward, and TikTok is just letting it leak out of the tub, into their bottom line.” They could be thinking about expanding, about hiring, about creating a business in their community for their audience. “That person could be a full-time creator. “Every creator who thinks to themselves, ‘Wow, $1,000 a month, that’s $12,000 a year,'” he said. He said the platform could take the money made from those ads and give paid creators some of the cut, similar to the partnership YouTube has with its creators. Green asked his 6 million followers how many ads they see per TikTok on average, and found that most people were getting one ad per 10 or so TikToks. TikTok doesn’t pay creators from ads, which Green said could be because ads are posted as individual, separate clips rather than a leading segment at the beginning of a creator’s video. On YouTube, creators take about half of the money from an ad posted to their video, and YouTube takes the other half. At the same time, the number of users exploded from 700 million in 2020 to 1 billion monthly active users last year.Ī TikTok spokesperson said the Creator Fund is one of many ways creators can make money off the platform users can connect with brands through the Creator Marketplace, give tips and more 'We continue to listen to and seek feedback from our creator community and evolve our features to improve the experience for those in the program,' the spokesperson told Protocol.īut Green argued that creators will always make less than, say, YouTube, because they’re paid from a static pool of cash instead of the platform’s revenue. In 2020, TikTok set aside $200 million for the fund, and the platform had planned for it to grow to $1 billion in the U.S. The platform has grown the amount allocated for its Creator Fund over the past few years. Now, he said he makes about 2.5 cents per 1,000 views on the platform.

At one point, he was making 5 cents per 1,000 views on TikTok. He said he experienced this issue himself. “When TikTok becomes more successful, TikTokers become less successful … What?” Green pointed out. As TikTok gets bigger and the pool of money for the fund stays the same, those who can get paid won’t make as much. That’s because creators who get enough views to be paid make money through TikTok’s Creator Fund, which is a set amount of money the platform reserves each year, is static, whereas TikTok is growing. The creator said there’s a flaw in the way people make money on TikTok: As the platform continues to grow, creators will start to make less money. He’s been creating videos for far longer than that in 2007, Green and his brother started a video blog, and he’s branched out to several platforms like YouTube since then.

Green has a huge presence on the video-sharing platform: He’s racked up over 6 million followers and has been making TikToks since 2019. “It’s a bit of a giant hole in the creator economy.” “Along with the many innovations of TikTok, there have been some creator monetization innovations that I think are really worrying and bad for creators,” he said in the video. Hank Green doesn’t think creators on TikTok are getting paid well enough, and he doesn’t think the majority of the people on TikTok even realize it, the vlogger explained in a YouTube video on Thursday.

Hank green